Pre-Assessment
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Review current / previous Market Research |
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Review current / previous Brand Strategies and Brand Position |
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Review current / previous Advertising Media Sources |
Marketing
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Research Market |
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Determine Targeted Audience |
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Demographics / Geographics |
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Direct Marketing |
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(Online and Offline) |
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Local Marketing Opportunities |
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Assess competitors’ strategies |
Assessment Meetings
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Findings from Pre-Assessment & Current Research |
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Discuss and Establish Goals
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Corporate Member - Input / Ideas |
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Establish targets (audience, geographic, demographic) |
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Evaluate Needs & Ability / Set Budget |
Implementation Meetings
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Meetings for continued close communication |
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Consistent Planning & Scheduling |
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Take Action: Launch promotions & strategies |
Corporate Identity
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Develop Strategies of Corporate Identity |
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Maintain Corporate Identity |
Brand Building Strategies
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Build Your Brand Value & Position in the Marketplace |
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Develop a Strategic Plan |
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Target Strategies to Reach Targeted Audience |
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What makes the business unique (principles) |
Communication Audit
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Is your company doing all it can to be customer/client oriented? |
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Are your customers satisfied and leave wanting to return? |
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Analyze and act. |
Market Surveys
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Survey current, previous & potential customers |
Budget
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Determine and set budget |
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Monthly - closely monitor budget |
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Quarterly - Evaluation of Effectiveness |
Multi-Media Sources
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Determine Media Sources to be used (print, broadcast)
- Target Audience
- Reach / Demographics
- Determine most cost effective selection |
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Negotiation with Media Sources (more for your money |
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Implement / Launch Branding Strategies |
Video Production Management
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Scripting Management to maintain Identity |
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Production & Editing Management |
Direct Mail Marketing
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Implement / Launch Branding Strategies |
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Post Card Marketing |
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Flyers/Inserts - New Innovative Ideas |
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Newsletter Development |
Manage the Market Mix
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Service, Place, Value, Promotion - Strategies
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