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Pre-Assessment
  • Review current / previous Market Research
  • Review current / previous Brand Strategies and Brand Position
  • Review current / previous Advertising Media Sources
Marketing
  • Research Market
  • Determine Targeted Audience
  • Demographics / Geographics
  • Direct Marketing
    (Online and Offline)
  • Local Marketing Opportunities
  • Assess competitors’ strategies
Assessment Meetings
  • Findings from Pre-Assessment & Current Research
  • Discuss and Establish Goals
  • Corporate Member - Input / Ideas
  • Establish targets (audience, geographic, demographic)
  • Evaluate Needs & Ability / Set Budget
Implementation Meetings
  • Meetings for continued close communication
  • Consistent Planning & Scheduling
  • Take Action: Launch promotions & strategies
Corporate Identity
  • Develop Strategies of Corporate Identity
  • Maintain Corporate Identity
Brand Building Strategies
  • Build Your Brand Value & Position in the Marketplace
  • Develop a Strategic Plan
  • Target Strategies to Reach Targeted Audience
  • What makes the business unique (principles)
Communication Audit
  • Is your company doing all it can to be customer/client oriented?
  • Are your customers satisfied and leave wanting to return?
  • Analyze and act.
Market Surveys
  • Survey current, previous & potential customers
Budget
  • Determine and set budget
  • Monthly - closely monitor budget
  • Quarterly - Evaluation of Effectiveness
Multi-Media Sources
  • Determine Media Sources to be used (print, broadcast)
    - Target Audience
    - Reach / Demographics
    - Determine most cost effective selection
  • Negotiation with Media Sources (more for your money
  • Implement / Launch Branding Strategies
Video Production Management
  • Scripting Management to maintain Identity
  • Production & Editing Management
Direct Mail Marketing
  • Implement / Launch Branding Strategies
  • Post Card Marketing
  • Flyers/Inserts - New Innovative Ideas
  • Newsletter Development
Manage the Market Mix
  • Service, Place, Value, Promotion - Strategies
  • Graphic Design of Printed Materials & Text Writing
  • Brochures / Newsletters
  • Annual Reports
  • Rack / Display Cards
  • Flyers / Inserts
  • Business Cards / Letterhead / Envelopes
Printing & Promotional Products
  • Single-Source Service:
  • Research quality / appropriate printers for each job
  • Research competitive cost (printing & ad products)
  • Management through job completion
Photography
  • Studio - editing / manipulation for printed material
  • Location - building, staff, office, product / inventory
Trade Show Displays
  • Trade Show Displays & Booths
Organized Planner
  • After 3 - 6 months of engagement, develop Planner
Publicity
  • News Releases submitted to press
  • Media Invitations
Public Relations
  • Publicity Strategies
  • Professional Assistance & Advice
  • Event Organizing
  • Community Events
Follow-up Evaluation
  • Follow-up Evaluation of Effectiveness
  • Results - increase in new members
  • Results of retention strategies
  • Customer interest & evaluation
  • Analyze and act.
  • Quarterly Reports
Website Domain Set-up
  • Select & Set-up an appropriate domain
WEB SITE DESIGN / RE-DESIGN
  • Design & Development for a Newly Designed Web Site
Website Hosting
  • Shared Server
  • Dedicated Server
Web Promotion and Maintenance
  • Web Content Development & Updates
  • Web Site Re-Design Updates & Features
  • Newsletters / .pdf downloads
  • Update facts, rates, specials, services
  • Web Site Promotion
  • Search Engine Optimization
Confidentiality & Individuality Guarantee
  • Strategies, Promotions, Market Plan, and all communications are always kept confidential.
  • Designs, campaigns, promotions, and strategies are unique to your company - never shared or used with others.
  • Strategies and promotions are tailored to your business and its industry.



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